When creating Uncle Cheeser, I knew I wanted to create a character that felt familiar and also funny to look at. So I "drew" inspiration from the classic Hanna-Barbera art style and fused it with mine own, to make a classic looking character, with cheesy details. One of those details is his Hawaiian shirt. Depending on the theme of what cheese product he's promoting, the pattern on his shirt will change accordingly. For example if its Mac and cheese, then he'll have noodles on his shirt or if it's pizza there would be little triangle slices.

Original Sketches