Once upon a time, at the local park, lived a happy little goose. The goose was minding his own business, enjoying nature, when suddenly, a representative from The R's new juice pouch division, Juice Goose, approached the goose about helping promote their new juice line. Why? Well because he's a goose, and goose rhymes with juice...anyway, from there the goose was given a pair of sunglasses, hair gel and a backwards hat and became...The Juice Goose!